
Measurement: test and Survey Development

At Agora Education Services, we provide expert measurement services for assessment and survey development, supporting research projects and data collection studies in national, state, and local education research and policy. Our team specializes in designing reliable and valid instruments that capture meaningful data, ensuring precision in measuring student outcomes, educator effectiveness, and policy impacts. From test development to survey design and validation, we help educational institutions, policymakers, and researchers generate high-quality data that informs critical decisions and drives educational improvements.
Test and Assessment Development
Latent constructs refer to knowledge, skills, attitudes, or other attributes that cannot be directly observed and must be measured using assessments or other tools. When we talk about test and assessment development, we focus on designing reliable ways to evaluate these hidden traits accurately. The emphasis here is on educational assessment outcomes, such as math proficiency. Here is a list of some of the steps you might follow in developing such instruments.
Define Test Objectives: Nail down exactly what you want to measure—be it knowledge, skills, or aptitude.
- Identify Stakeholders: Involve everyone who has a stake in the results to ensure the test meets all needs.
- Determine Scope & Requirements: Decide on the test length, content domains, and performance standards.
- Assemble Project Team: Gather a crew of experts—each bringing a unique skill set to the table.
- Develop Project Plan: Chart out the roadmap with clear deadlines and responsibilities.
- Design Test Blueprint: Lay out the structure, including sections, question formats, and scoring rubrics.
- Create Test Items: Craft questions that are clear, fair, and aligned with objectives.
- Conduct Pilot Testing: Test the test! Gather initial reactions and spot any issues.
- Analyze Pilot Data: Dive into the stats to see how each item performs.
- Revise Test Items: Refine questions to improve clarity and effectiveness.
- Finalize Test: Lock in the content and format for the official version.
- Implement Test Administration: Roll out the test under consistent conditions.
- Score and Analyze Results: Use scoring models to evaluate performance accurately.
- Report Findings to Stakeholders: Share the results and what they mean for future actions.
Interesting Insights:
- Collaboration is Key: Successful test design thrives on teamwork—bringing together diverse expertise ensures a well-rounded assessment.
- Data-Driven Decisions: Psychometric analysis isn’t just number-crunching; it’s about making informed choices to enhance test quality.
- Continuous Improvement: Each test cycle offers lessons. Embracing feedback leads to better and more effective assessments over time.
Going Further:
Adaptive Testing Revolution:
- What It Is: Tests that adjust their difficulty based on the test-taker’s responses in real-time.
- Why It Matters: Provides a more personalized assessment experience and often results in more accurate measurements with fewer questions.
Technology Integration:
- Leveraging platforms for online test delivery, automated scoring, and real-time analytics is changing the game.
Ethical Considerations:
- Fairness and Accessibility: Ensuring tests are free from bias and accessible to all, including those with disabilities.
- Data Privacy: Safeguarding personal data collected during testing is paramount.
Have You Considered?
- Innovative Item Types: Moving beyond multiple-choice to simulations or interactive questions can provide deeper insights.
- Global Standards Alignment: Aligning your test design with international benchmarks can broaden its applicability and recognition.
- Professional Development: Investing in training for your team on the latest in test design and psychometric methods pays off big time.
If you’re curious about how to implement any of these ideas or want to explore specific aspects in more detail, just let us know! There’s a world of fascinating strategies and tools in test design project management waiting to be discovered.
Survey Development
We design two types of survey items: those that measure observable facts and those that assess unobservable traits or states. Observable items, such as height, number of cars owned, or high school graduation, can typically be measured with a single question. In contrast, unobservable characteristics—like attitudes or personality traits—require a set of three or more related questions, known as a scale, to provide an accurate assessment.
Here are the key steps in survey development:
- Define the Research Goals – Identify the purpose of the survey and the key research questions it will address.
- Identify Key Constructs – Determine the specific knowledge, attitudes, behaviors, or other attributes the survey will measure.
- Develop Survey Questions – Craft clear, concise, and unbiased questions that align with the research objectives.
- Select Response Formats – Choose the appropriate response options (e.g., multiple choice, Likert scale, open-ended).
- Organize Survey Structure – Arrange questions logically to ensure a smooth flow and avoid respondent fatigue.
- Conduct Cognitive Testing – Pilot the survey with a small group to assess clarity, comprehension, and effectiveness.
- Revise and Refine – Make necessary adjustments based on feedback from cognitive testing.
- Pilot Test the Survey – Administer the survey to a sample group to test reliability and validity.
- Finalize and Distribute – Implement final revisions and deploy the survey through the chosen method (online, paper, etc.).
- Collect and Analyze Data – Gather responses, clean the data, and conduct statistical analyses to extract meaningful insights.
- Report Findings – Summarize results, interpret trends, and provide actionable recommendations based on the data.
Note that Agora Education Services can also host your survey and deliver the data to you. Please contact us for more information.